Damas Jewellery Flagship | Luxury Boutique, The Dubai Mall
Situated in Fashion Avenue, The Dubai Mall, Damas Jewellery operates a prestigious 450㎡ luxury flagship representing over a century of legacy since its founding in 1907. Showcasing more than 40 world‑renowned watch and jewelry brands alongside exclusive in‑house collections, the space was redesigned in 2019 by French luxury design experts Lekoni SA and Pascal Fantin.
- Location: Fashion Avenue, The Dubai Mall, Dubai, UAE
- Category: Fine Jewellery & Luxury Watches
- Brands: 40+ International Brands + Damas Own Collections
- Size: 450㎡ Luxury Flagship
- Design: Lekoni SA × Pascal Fantin (French Luxury Design)
- Reopened: 2019
- Heritage: Founded 1907 – Over 100 Years of Legacy
The interior features a delicate, modern color scheme dominated by mint green, lilac purple, and sage green, accented with gold, black, and white. High ceilings and abundant illumination create a bright, airy, and supremely elegant ambiance reflective of Dubai’s refined luxury identity.
Multi-Brand Curated Exhibition Zones
The layout adopts a premium “collection hall” concept, clearly separating international luxury brands (including Roberto Coin, Mikimoto, Graff) and Damas’ own creations with distinct visual systems. The organized zoning ensures intuitive, enjoyable browsing.
Custom Jewelry Display Cases & Ergonomic Viewing
All showcases are custom‑designed to safeguard jewelry while enhancing brilliance. Case height and perspective are scientifically measured to support a **comfortable, natural downward viewing angle**, delivering an effortless, luxurious appreciation experience.
Luxury Watch Specialty Zone
A dedicated watch area features tailored, refined displays for prestigious timepiece collections. The bright, uncluttered environment highlights dial details, movements, and brand heritage in a calm, focused setting.
Private VIP High-Jewelry Salon
The intimate private salon provides discreet, personalized service for high-jewelry selections and VIP clients. The serene, luxurious interior ensures complete privacy and a truly tailored, white-glove experience.
VIP Lounge & Premium Hospitality Space
The sophisticated VIP lounge offers a peaceful retreat for relaxation and private conversations. Soft textures, gentle lighting, and the signature pastel palette extend the boutique’s refined, tranquil atmosphere throughout every guest touchpoint.
- Soft signature palette: mint green, lilac purple, sage green
- 450㎡ two-level luxury flagship in The Dubai Mall
- 40+ international brands + exclusive Damas own collections
- Custom ergonomic displays with perfect viewing angles
- Clear multi-brand zoning in luxury “collection hall” style
- Dedicated watch gallery & private high-jewelry salon
- VIP lounge for premium hospitality & discreet service
- Designed by French luxury firm Lekoni SA × Pascal Fantin
With over a century of legacy, Damas Jewellery’s Dubai Mall flagship embodies the pinnacle of regional luxury retail. The 2019 French-designed renovation merges soft contemporary aesthetics, functional elegance, and meticulous craftsmanship, cementing its status as a must-visit destination for fine jewelry and watch connoisseurs in Dubai.
